2022 – Today
Copenhagen, Denmark
Current
Incredibilis Corporation
Founder
My own software company, run alongside full-time employment since 2022. I find, pitch and close my own clients, then own requirements, architecture, development and delivery.
- Built an athlete-management platform from the ground up: multitenant SaaS, React front end, PostgreSQL schema design on Supabase, REST APIs, CI/CD pipelines and containers. Hosted and ran it myself.
- Used it in my own personal-training practice to win and retain clients, then productised it for other trainers. I onboarded and trained the users myself, handled the pushback, and supported them day to day so it stayed in use instead of stopping at launch.
- Separately hired to further develop an existing platform serving 2,500 customers and 30,000 leads: architected, built and tested a MongoDB to Supabase migration, designed to cut database cost and improve scaling. The project was cancelled before launch, so the migration never ran in production.
- That platform is where the heavier API work sits: self-built REST APIs with OpenAPI specs, an API gateway and access control, and PostgreSQL schema design with Drizzle.
- Built and run my own CRM: designed the schema, wrote the code, and use it to run my own go-to-market end to end, from target list and segmentation through to closed deal.
- Build my own LLM tooling to deliver faster: MCP servers, document retrieval and multi-step, tool-calling automation. I code with AI agents as part of how I deliver.
- Manage a small delivery team of two freelancers plus additional specialists, and have continued to deliver crisis management exercises as paid consulting since leaving Deloitte.
- 2,500customers the migration was built and tested for
- 2015writing production code since